Work

Copywriting & Content Marketing

I currently work full-time managing two private label brands at Backcountry.com, but if there’s one common thread in my life, it’s my love for writing. In addition to my children’s book and blog, I am also available to write copy and content for outdoor companies and publications. My areas of focus include the outdoors, sports & recreation, skiing, parenting, health, and personal development.

Below is a sample of the copy I wrote for Backcountry.com’s “Built For Backcountry” social campaign. (Click image to expand)

STORY-TELLING

My experience working in TV broadcasting at the 2010 Olympic Games has proven useful a surprising number of times. Interviewing people and crafting their answers into compelling stories is something that never gets old.

COPY WRITING

Crafting concise yet captivating copy is an art. Through the years I spent writing copy for ZGiRLS, in combination with my formal training in legal writing, I cultivated a unique ability to communicate meaningful messages in the most economic way.

CONTENT

Writing content “with soul” is my specialty. Soulful copy may be rare in a commercial context, but it isn’t impossible. Words are like a puzzle. I love working and reworking them until they communicate not only what needs to be said, but more importantly, what people want to hear.